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How do you make animated ads AFFORDABLE for local advertisers?

Just watch...

Prof. Mark "Toonery" (Smith) is a Freelance Cartoonist and Animation Director based near Atlanta. His animated ads have won three Telly Awards and an Addy for Best Sales Video!
He's also the author/illustrator of The Art of Flash Animation: Creative Cartooning.
Can you afford to have your ad ignored?
C'mon, let's make some attention-grabbing ads...